How much do you really know about the ads that target you every day? How much do they influence your decisions, from the products you buy to the brands you trust to the way you dress, act and think? Let's have an insightful discussion where we’ll explore the psychology behind advertising, from the tactics used to grab attention to the strategies that influence your choices without you even realising it. We'll dive into the rise of targeted and personalised marketing, examining how data is used to tailor ads specifically to you and whether it’s pushing the boundaries of personal privacy.
Along the way, we’ll also tackle some important ethical questions—how far is too far when it comes to using psychological insights to manipulate consumer behaviour? Is personalized advertising always a bad thing, or can it benefit both businesses and consumers? This discussion will provide a critical look at the power of advertising in modern society, helping you understand its impact while developing a sharper awareness of how your choices are shaped. Whether you're a consumer looking to make smarter decisions, a professional interested in the marketing industry or just a curious soul, this conversation will be both eye-opening and thought-provoking!